An award-winning luxury resort, renowned for its exceptional 5.0 star guest service with romantic and wellness experiences by Aruba’s Eagle Beach, where tranquility and peacefulness invite you to experience a timeless moment with your loved ones.

A complete rebrand that respects the past and embraces the future.

We revitalized the entire brand—logo, visual elements, photography, and web design—while preserving its existing recognition. Every detail was thoughtfully crafted to reflect the Resort’s authentic essence and to connect with a younger audience, all guided by a clear, strategic vision.

As a family business transitioning to a younger generation of management, it was essential to preserve the brand’s heritage. For the symbol, we retained the iconic sun umbrellas—refined with a more high-end, minimalist design suited for digital use.

Art Director: Tomás Delft

Client: Bucuti & Tara

Art Direction & Rebranding