We developed OpenBB branding with a unique visual aesthetic, to distance it from the usual financial corporations, and with relation to the products they sell.

For an open-source business, we developed an open-source brand, where people can interact with the visuals of the brand without losing their own identity.

Interact here:
https://openbb.co/interactive-butterfly

Art Director: Tomás Delft

Copywriter: Kiko Peres

Designer: André Semedo

Motion: Bernardo Marinho

Developers: Webcomum

. Awareness grew 1900% at the launch of the rebrand and stayed 5× higher ever since