We developed the brand based on the target audience, young people trying to buy an affordable smartphone. The brand speaks fun, joy, and youth for people to relate more with it. From the visuals to the Tone of voice to the smells inside the packaging, the brand was thought to detailed and implemented.

. Made Forallphones a Loved Brand, known by almost every young audience.

. Brand Award winning "Prémio 5 estrelas"

. Leading & managing the brand

. Growing from 1M to 9M Euros of sales in one year. +900% Business Growth Success

. Development of the omnichannel e-commerce, Live Store, during COVID-19. From 80% retail sales to 80% online sales in one month. The live store was a marketing idea where clients were able to go virtually into our stores by video call, giving them a full experience as they have in retail stores with our storekeepers.

. Designed 14 stores, more than 24 advertising campaigns

. 83K Facebook followers, 52K Instagram followers

. Rebrand creating new guidelines, colors, fonts, visual elements, and tone of voice.

. UX & UI of the e-commerce website user-friendly experience.

Art Director: Tomás Delft

Client: Forallphones

Design: Gonçalo Salgado

Video: Dinis Mota & Gonçalo Salgado

Marketing Management: José alves & João Ribeiro

Social Media Management: Malfada Amarelo, Susana Vieira & André Couceiro

Advertising & Film Direction

. Awareness grew 250% and remained 2.5× higher

. Top-searched tech brand in Portugal, national recognition for 2+ years

. Revenue growth from €1M to €9M (+800%) in a single year

. Led a digital transformation project, shifted 80% of sales from physical retail to online within one month