How TRIP CBD Quietly Became the UK’s #1 CBD Brand
Read at Medium HERE
TRIP didn’t just sell CBD drinks. It sold the lifestyle, chilled, focused, glowing from the inside out. And it did it without saying a word too loudly.
Launched by two founders who understood the cultural moment, TRIP arrived at the perfect intersection of anxiety and aesthetics. People were stressed, burnt out, and looking for relief, but without the awkwardness of “wellness” branding that felt clinical or preachy.
So TRIP gave us what we didn’t even know we needed: pastel cans that looked like art pieces, flavours that felt curated, and branding that said luxury downtime. You could drink it in a café, post it on Instagram, or offer it to a friend without ever having to explain what CBD is.
That’s the genius. TRIP didn’t try to educate, it elevated. It placed itself in high-end gyms, boutique stores, and cool workspaces, becoming less of a product and more of a vibe. CBD wasn’t the headline, calm confidence was.
The result? In less than two years, it became the UK’s top-selling CBD brand. Not because it chased wellness trends, but because it became one.
In March 2023, they were named the fastest-growing soft drinks brand in the UK, an extraordinary feat marked by a 522% growth over 12 months.
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